Victor Arias
Catálogo Sexy Online is an adult toys store built on PrestaShop with custom modules: orders ship in a neutral parcel, the charge and the invoice do not reveal the contents, the checkout is reinforced with a secure gateway and the catalog groups several brands and categories. The project was delivered in four to six weeks, with 90% more conversion and zero payment issues.
| Client | Catálogo Sexy Online |
| Industry | Adult toys |
| Service | PrestaShop Development |
| Stack | PrestaShop, PHP, MySQL, Apache, Custom discreet shipping module, Secure checkout with a certified gateway, Multi-brand catalog, Discreet billing and invoicing |
| Duration | 4-6 weeks |
| Our role | Development of the PrestaShop store with custom modules: discreet shipping, secure checkout, multi-brand catalog, discreet billing and invoicing, order tracking and performance optimisation. |
| Published | January 10, 2020 |
Some products come with one condition: that nobody finds out. Catálogo Sexy Online sells adult toys, and in that business discretion is not a nice touch on the product page, it is what decides whether the purchase happens or is abandoned in the cart.
The store was built on PrestaShop with custom modules: shipping in a neutral parcel, billing and invoicing that do not reveal the contents, a checkout reinforced with a secure gateway and a multi-brand catalog. The project was delivered in four to six weeks, with 90% more conversion and zero payment issues.
The challenge: selling a product that asks for discretion
In an intimate products store, the buyer has a concern that appears in no other business: that the purchase stays between them and the website. That concern runs through the whole process and has to be solved at every step, not only on the product page.
The parcel cannot give it away
The order arrives at home, at work or at a pickup point, and anyone can see it. If the box carries the brand, the logo or a reference to the contents, discretion breaks at the very end, when the customer had already trusted and paid.
The charge also leaves a trace
The purchase does not end on the website: it stays on the card statement and on the invoice. A charge description naming the store or the product undoes all the care taken before, and it is the kind of detail you only notice when a customer writes in embarrassed to ask what that charge is.
The checkout has to build trust
Someone buying something intimate for the first time from a store they do not know needs reasons to trust: an encrypted connection, a certified gateway, payment details that never pass through the store and a sober payment page with no surprises and no unnecessary steps.
The solution: PrestaShop with custom modules
We started from PrestaShop and built the pieces that make this store possible: the rules of discreet shipping, the billing and invoicing flow, the reinforced checkout and the multi-brand catalog with order tracking in the customer account.
The neutral parcel is the visible part of discretion: no brand, no logo and no reference to what is inside.
Discreet shipping and invoicing
Orders ship in a neutral parcel with a sender that does not give the store away, and the charge and the invoice use a description that does not reveal the contents. They are two ends of the same care: before opening the parcel and after paying for it.
A genuinely secure checkout
Payment runs through a certified gateway over an encrypted connection, with card details never passing through the store, and the process is reduced to the essential steps. Less friction and more guarantees is exactly what someone buying with hesitation needs.
Multi-brand catalog and tracking in the account
The store groups several brands and categories in one catalog, and customers track their order from their account without having to write and ask where it is. For a store like this, the customer account is also a form of privacy: checking without intermediaries.
How we implemented it in four to six weeks
The project was organised around two ideas: that discretion should be built, not promised, and that payment had to be flawless. With that solved, the visible part of the store was the quick bit.
The checkout is the moment of maximum distrust: certified gateway, encrypted connection and just the necessary steps.
Discretion is built, not promised
The rules for the neutral parcel, the sender and the charge description were configured inside the store and tested end to end, invoices and email notifications included. Promising discretion on the website and breaking it on the bank statement is worse than not promising it at all.
Full purchase testing
The whole journey was tested: purchase, payment, notification, invoice, preparation and tracking in the account, with different payment methods and destinations. It is the only way to find the points where discretion breaks without anyone noticing until a customer complains.
Results
The store was delivered with the checkout, discreet shipping and multi-brand catalog working. These were the needs of the project and how they were solved:
| Need | How it was solved |
| The parcel not revealing the contents | Neutral parcel shipping with an unidentifiable sender |
| The charge not being visible | Charge description and invoice that do not describe the product |
| Payment building trust | Checkout with a certified gateway and encrypted connection |
| Selling several brands and categories | Multi-brand catalog in a single store |
| Customers checking without intermediaries | Order tracking from their own account |
The measured results of the project: 90% more conversion and zero payment issues. Both figures say the same thing: when buyers trust the checkout and know the parcel and the charge will be discreet, they complete the purchase; and when payment works without failures, the sale is not lost at the last step.
What a store with discreet shipping needs
If you sell a product that asks for discretion, these are the points that decide whether the store converts or stays half done:
- A neutral parcel: no brand, no logo and no reference to the contents.
- Discreet charge and invoice descriptions: the purchase does not end on the website, it continues on the statement.
- A checkout with a certified gateway and payment details that never pass through the store.
- Minimum steps at payment: every extra field is a buyer having second thoughts.
- A catalog organised by brands and categories, so products are found without searching too hard.
- Tracking in the customer account, to check the order without writing to anyone.
If your product needs discretion and you want a store that genuinely delivers it, our PrestaShop development page explains how we work, and you can write to us to go through your case.
Frequently asked questions
What is discreet shipping and why does it matter so much?
It is shipping that does not tell what is inside: a neutral parcel, with no brand or reference to the contents, and a sender that does not give the store away. For intimate products this is not a style detail, it is the condition for someone to dare to buy: if the parcel says it all, the purchase does not happen.
What is reinforced in the checkout of a store like this?
The payment gateway and how data is handled. The checkout has to be genuinely secure — encrypted connection, certified gateway and payment details that never pass through the store — and it also has to give confidence to a buyer who may be buying something intimate for the first time.
Why do the charge and the invoice have to be discreet too?
Because the purchase does not end on the website: it stays on the card statement and on the invoice. If the charge description names the store or the product, discretion is broken after being carefully protected in shipping. The name used for charging and invoicing is part of the build.
How long does a store with these pieces take?
This project was delivered in four to six weeks. The schedule is set by the gateway and billing configuration, the rules of discreet shipping, the multi-brand catalog and full purchase testing.
